A quiet place for your concert memories.
Explore the product. Check its page for current availability.
Auckland, New ZealandIndependent design & engineering
ninetyninedigital.
Thoughtful products.
Made with care.
Built to earn their place.
01 / The collectionMade for everyday life
Good ideas.
Useful little worlds.
A place for the things we make, from quiet utilities to a better night together. Each product carries its own availability.
Save something. Come back when there is space.
Explore the product. Check its page for current availability.
Read the code. Return to the source.
Explore the product. Check its page for current availability.
A finite mix of positive and difficult news.
Edition coverage and availability can vary.
Plan your quit. Get through an urge. Try again.
Visit the product site for current store availability.
Party games for a night together.
Release timing and pricing not announced.
A 31-day break, one day at a time.
Release timing and pricing not announced.
Fuel the wonder. Simplify the shopping.
Coming soon. Availability not announced.
Check WAV files and prepare a handoff report locally in your browser.
Liner delivery check is available to use. No account or file upload.
An experiment in exploring family connections.
Web experiment. Availability may change.
A product preview introduces the idea; it does not imply a store release. Experiments are labelled separately; prototypes will be too.
02 / Behind the productsProposed operating model
A small studio.
A considered system.
We’re designing an agent software factory: repeatable work, independent checks and a human who sets the standard.
The product cycle Select a step to look closer
01 / Research
Start with a real problem, existing alternatives and a small test of demand. Record what would make the idea worth pursuing.
What moves forwardEvidence and a testable problem
Learning returns to research and improves the standards.
The work around the product Connected to the same cycle
Marketing & distribution
Positioning, useful content, discovery and launch materials.
Demand signals → ResearchSales & onboarding
A clear offer, an honest product promise and a good first use.
Conversion friction → ProductOperations & support
Reliability, documentation, support and recoverable releases.
Issues → Build and QAEconomics
Cost limits, pricing hypotheses and evidence for continuing.
Continue or retire → LearningHuman judgment / The owner loopSet the standard.
Set the standard.
Sample the work.
The owner reviews the system and the important decisions. Routine work should become repeatable as the process proves itself.
- StandardsDefine quality, privacy and spending limits before work starts.
- SamplesInspect selected previews and outcomes. Improve the brief when patterns slip.
- ExceptionsPause on unclear claims, failed QA, new costs or consequential changes. Bring the decision to the owner.
- Release decisionsApprove first publication, accept the risks and keep a rollback path.
Owner decisions return to the brief, build or release step.
This diagram describes the process we intend to build. It is not a live activity feed or a claim that every stage is automated today.
03 / The studioSelected client work
A point of view.
Built for someone.
Alongside our products, we design and build websites, apps and brands for other people.
Brand design. Websites. Mobile apps. Ongoing support.
Tell us what you’re making